Save your data with GA4 migration & Universal Analytics exports
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Google Analytics 4 (GA4) has already replaced Universal Analytics (UA) for data tracking across your website (you may recall Google Analytics’ urgent emails and countdown timer for the end of UA tracking in July 2023). The next urgent date is now on the horizon: Starting in mid-2024, all of your data collected from UA will no longer be accessible. But not to worry—there’s a way to preserve this critical data, and Data Driven Marketers (DDM) has the expertise to keep your information flowing and your strategies driving business with our GA4 migration service.
- We help you make the switch to GA4 properly. Ensure your GA4 account is set up the right way with full GA4 migration, including Data Stream configuration, account structuring, and GA4 Google Tag Manager (GTM) event tracking. Your business can’t continue to grow through Google Analytics if you can’t track who your customers are or where they come from!
- We export and save historical data. After June 30, 2024, your Universal Analytics data will no longer be accessible. Preserve the investment your company made in Universal Analytics with up to 10 years of valuable data exports and comprehensive reporting to easily sort and analyze the most important metrics. All exports are delivered as an Excel or PDF file.
- We offer online reporting for five (5) years. Your Universal Analytics data can be accessible and visualized for five (5) years, as long as you have an active Gmail account. We offer online reporting through Looker Studio as part of our GA4 migration service and focus on the most important metrics that have led to a 93% success rate in DDM’s marketing strategies since 2017.
- You’ll work with a team that has your back. The move from GA4 to Universal Analytics can be challenging. Whether you’re new to analytics or a seasoned data pro, our team is here to guide you through the switch. We help you understand how to use the metrics of GA4 to take action in your business.
What do I get?
Available Universal Analytics data before it’s deleted
- Package overview
- Benefits of GA4
- What to expect
- Review and strategy call
What does it cost?
Whether you need to have analytics set up for the first time or you just don’t have the time to deal with Google’s GA4 migration demands, our comprehensive package takes care of everything for you. Start your order or request a consultation.
$5,000.00
one-time fee
How much time does it take?
Your time commitment is minimal for this GA4 migration project. We’ve created the perfect package to make this as effortless as possible and get you up and running with actionable data on your websites and apps. Download the timeline.
8-20 days
GA4 Migration and Universal Analytics export package overview
DDM’s GA4 migration service, Universal Analytics exports, and Looker Studio reporting preserve the years of data that your business has collected using Universal Analytics. These critical metrics drive your marketing strategies by providing a complete picture of your website over the last ten (10) years or when your company first enabled Universal Analytics tracking. Without a complete picture, you’re just guessing what visitors need to see to become a customer.
Learn where your users are customers are coming from
- Traffic by in-market segment interests
- Traffic by location
- Traffic by browser & OS (i.e., this would become “What browser and OS is most popular among past website users. This data may change your approach to web development and/or user interface and user experience improvements (UI/UX design).”)
- Traffic by devices
- Traffic by hour of day
- Location tracking
Visual Looker Studio example of location tracking
Visual Looker Studio example of conversion behavior
See who your customers are
- Age & gender visitor totals
- Traffic affinity interests
- New vs returning visitors
- Conversion behavior
- Assisted conversion behavior
Understand how well your website is performing
- Trend of unique pageviews
- Trend of top-performing pages
- Assisted conversion behavior
- User behavior flow
Visual Looker Studio example of pageview trends
Let DDM help you with your UA exports, UA reporting, and GA4 migration to ensure you can continue to use data to inform your strategies, grow your online sales, enhance your web presence, and improve your customer’s journey.
What you can expect
First, we start your GA4 migration ↗ by exporting the data that has been collected from UA into downloadable Excel spreadsheets—so you never have to worry about losing your historical data. Then, we create an online report that’s easily accessible and shareable via Looker Studio. This report allows you to visualize your website’s metrics and continue to strategize the best way to market your business.
Next, we ensure that your GA4 is set up correctly. This can be overwhelming, and there are a lot of places where this setup can get off track. We know what to look for to ensure that your data is collected correctly and you’re seeing what’s most important to your marketing strategies.
Finally, we complete your GA4 migration by setting up Google Tag Manager (GTM) events to track important actions across your site. You definitely want to know how many forms are being submitted, who’s watching your introduction video, and how many people are calling directly from the website. GTM ensures you have that information at your fingertips so you can pivot your strategies or ride a wave of conversion success.
How much time is left?
Complete your migration before July 1, 2024, when Universal Analytics data is expected to be deleted.
Steps in your GA4 migration and UA export project
Step 1: You order the report and share important details.
Data Driven Marketers’ GA4 migration services start after your purchase and submission of business details through our online purchase form or at the end of your GA4 migration order meeting.
Step 2: Data Driven Marketers gets to work.
When you complete your GA4 migration purchase and provide necessary business details and temporary accesses, here’s how we get to work:
- We export your UA data into a downloadable Excel spreadsheet or PDF document that we share with you. We believe you should have full access to own your data! Expect an email with this download 5–7 business days after your purchase.
- We create your Looker Studio report to visualize your data. Your Looker Studio report will be emailed along with your data Excel report. We also provide you with a link that’s accessible for five (5) years and can be shared with your entire team. This online report allows you to sort by date range and channel. Requested customizations can be made to your Looker Studio report for an additional fee (billed after the initial Looker Studio report is emailed to you).
- We provide a comprehensive report with easy-to-understand visualizations that helps you make sense of your data. This is your data—we don’t keep your information, and we don’t hold it hostage.
- We ensure that your GA4 migration is set up correctly.
Step 3: We review the report together.
After your purchase, DDM will email you with available wrap-up call times to review your exports and reporting (between 8–20 business days after your order is placed). Even though we geek out on metrics, our service is approachable! During our review meeting, we’ll help you understand what you’re looking at and explain the data in ways that you can use to drive your business.
Use the calendar below to schedule your order
Please schedule a 30-minute meeting to place your order for Data Driven Marketers’ GA4 migration and Universal Analytics export service. During this call, we will initiate your service contract, finalize our project timeline, and schedule the next steps.
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Purchase GA4 migration services online
Order GA4 migration servicesWhy DDM? Data-backed insights from a team that cares
Data Driven Marketers is fueled by data, user insights, and reporting—after all, it’s in our name! From strategy creation to budget recommendations and content planning, data drives everything we do.
Using the very same data points you get in your Looker Studio reports is what has made DDM successful and continues to drive our business and our 93% success rate. Through data visualization, we helped a company turn around their two-year downturn of traffic with a refreshed SEO strategy. We brought back their organic traffic and impressions, and so far in 2023, we’ve further increased traffic and impressions by 30%! Wow, we love what we do!
At Data Driven Marketers, we thrive on helping SMB owners and enterprises make data-driven decisions to benefit their business.
