Marketing results we've driven last year
We believe in the power of transparency. At Data Driven Marketers, our strategies are built on data, and we’re excited to share the impact we’ve made for our clients this year. Explore our marketing results below to see what a partnership with us could look like⬇️
Year 3 performance review: Google Maps calls for service company during June 2025's record-breaking heatwave.
June 2025 vs 2024.
Our aggressive, 3 year SEO strategy paid off dramatically in June 2025, enabling our HVAC client to powerfully show up and capture record-breaking search demand during a heatwave across Michigan and the Central US.
- The dark blue in the chart showcases calls per day this June.
- The light blue line represents June 2024. Note how there’s consistent growth before the heatwave.
- This comparison is striking; we not only generated more calls throughout the entire month compared to last June, but our efforts ensured we captured more than the usual steady volume on the hottest day of June 2025. The long green arrow proves it!*
*In addition to our comprehensive data tracking.
Year-after-year, this HVAC company has seen increased calls and revenue from our SEO efforts, but this year’s 150% surge in Google Maps calls is truly something.
With over 250 tracked SEO calls for June 2025 alone (Google Maps is one piece of the big picture), our digital marketing work over the last few years feels incredibly earned.
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Over 20k Instagram account views during off-season travel month for small town.
We’ve increased social media views, followers, website visitors, and overall event attendance monthly, quarterly, and annually for this DMO. This metric stands out as our digital work is working, even in an off-season for tourism. April 2025’s 20k views surpass April 2024 by 44%^. Also, April was dreamy with Concours in the Hills and other town happenings!
What makes this year’s marketing strategy successful for this town is our targeted content approach around existing recreational vendor relationships and consistent follower engagement. No ad dollars have been spent on social media for this internationally recognized town to gain online reach. Consistent and quality content has been the key to gaining our client reach and awareness in a competitive area.
Impressive SEO keyword growth from a content piece written in 2023.
Well, that landing page was just the start. Our strategy in 2023-2024 prioritized parent information and user experience for signing up their 2-year-olds, toddlers, and families for the first time in this long-standing community arts studio. With a range of 5-15 miles for expected parent travel, we’ve surpassed expected Google Search growth: approximately 7,000 local Search views in the last 12 months for one targeted service.
Top keywords include location, “near me” searches, and terms like “toddler,” “baby,” and “for children.” This strategy was planned in 2024 with the intention of growth over 3 years.
44% increase in Google Maps calls during an off-season month
April 2025 vs. April 2024 for this 26-year-old home service company. While we usually look at a longer period of time to make a plan, it’s nice to zoom in and see growth by month for just Google Maps🤩. And to be part of a natural growth trend: Our SEO efforts are working for this local service provider, and this growth is positioned to help them for years to come.
This marketing work is a full-hearted team effort. Providing great services to their community and documenting it allows our marketing strategy to be a promotion of helpful homeowner information, customer benefits, and basic web accessibility.