We’ll help your charter schools drive new enrollment & launch innovative marketing campaigns
The school choice movement is expanding faster than ever before. However, this expansive growth isn’t without consequence—the education industry lacks digital support from all aspects. Districts are struggling to find funding to provide each student with reliable and up-to-date devices, schools are bending their resources to source educational technology solutions, and, finally, in-house marketing teams are having to abandon traditional marketing efforts to attract new enrollments (with little to no digital marketing substructures). All of these issues have been exacerbated by the COVID-19 quarantine/shutdown, so the need for stronger tech, marketing, and MarTech support is clear!
Specific to marketing, there are many challenges that charter schools and Educational Management Organizations (EMOs) face. From enrollment difficulties to meeting Title 1 requirements, there are many challenges that even seasoned education management professionals struggle to navigate. That’s where Data Driven Marketers (DDM) comes in. Whether you need support in a specific digital marketing sector or want us to step in as your full-time charter school marketing department, DDM is ready to meet any of your EMO’s needs.
When you work with Data Driven Marketers, you can expect a quality team of professionals that will represent your organization and customize the messaging that speaks to each of your schools’ missions and visions. Here’s how we ensure you get the targeted marketing you need:
- We research your EMO extensively and sign any required NDAs to ensure the protection of your charter schools’ services and data.
- Once we better understand your needs and strategy, we present an outline of the services we can provide for your organization and keep you informed about our deliverables in regular, detailed reports.
- Our commitment to brand standards and your approval is of paramount importance to us. We’ll only begin work when you’re satisfied with the plan we’ve presented to you.
We’re excited to help take your EMO to the next level. If you feel like we would be a good fit for your organization, please schedule an introduction call so we can begin working with you.
We’ll help your charter schools drive new enrollment & launch innovative marketing campaigns
The school choice movement is expanding faster than ever before. However, this expansive growth isn’t without consequence—the education industry lacks digital support from all aspects. Districts are struggling to find funding to provide each student with reliable and up-to-date devices, schools are bending their resources to source educational technology solutions, and, finally, in-house marketing teams are having to abandon traditional marketing efforts to attract new enrollments (with little to no digital marketing substructures). Exacerbated by the COVID-19 quarantine/shutdown, the need for stronger tech, marketing, and MarTech support is clear!
Specific to marketing, there are many challenges that charter schools and Educational Management Organizations (EMOs) face. From enrollment difficulties to meeting Title 1 requirements, there are many concerns that even seasoned education management professionals dread. That’s where Data Driven Marketers (DDM) comes in. Whether you need support in a specific digital marketing sector or want us to step in as your full-time charter school marketing department, DDM is ready to meet any of your EMO’s needs.
When you work with Data Driven Marketers, you can expect a quality team of professionals that will represent your organization and customize the messaging that speaks to each of your schools’ missions and visions. Here’s how we ensure you get the targeted marketing you need:
- We research your EMO extensively and sign any required NDAs to ensure the protection of your charter schools’ services and data.
- Once we better understand your needs and strategy, we present an outline of the services we can provide for your organization and keep you informed on our deliverables in regular, detailed reports.
- Our commitment to brand standards and your approval is of paramount importance to us. We will only begin work when you are satisfied with the plan we have presented to you.
We’re excited to help take your EMO to the next level. If you feel like we would be a good fit for your organization, please schedule an introduction call so we can begin working with you.
Why outsource marketing for your education management organization?
As an active leader in the school choice movement and public school sector, you know how to reach and connect with new families. But here’s the question: Do you have the time or expertise to carry out multiple digital marketing tasks?
Our purpose at Data Driven Marketers is to help you execute your mission by handling marketing fulfillment and working through the obstacles that many educational management organizations face:
- You’re short on time: As your network of charter schools grows and your focus on curriculum and operations ramps up, it’s easy to let marketing and fulfillment become secondary priorities. Data Driven Marketers can give these priorities the time and attention they deserve so your organization can focus on what really matters—while still driving enrollments and online engagement.
- You need to expand your services, but you’re hitting budget limitations or hiring challenges: Your education management organization has spent years developing and handling the many problems that charter schools face, but you’re dealing with new budget limitations or hiring challenges that are impacting your growth. Evaluate your EMO’s needs and connect with Data Driven Marketers to “fill in the gaps.” By outsourcing your marketing services, you’re able to offer your schools the services they need while optimizing your budget—and your marketing is in the capable and trusted hands of proven experts.
- You need true scalability and flexibility: As your organization grows, we’ll grow with you. Data Driven Marketers is structured to scale to meet your needs—and scale predictably.
How it works: Think of us as your extended marketing department
In the digital age, marketing agencies make a lot of promises they can’t deliver on. That’s one way we’re not a typical marketing agency. Data Driven Marketers is a white-label marketing organization that’s dedicated to supporting other agencies and EMOs. An education management organization isn’t entrusting their charter school marketing campaigns with us. They’re simply outsourcing the work that they are too overwhelmed to handle. You’ve built your organization from the ground up. We know you don’t need us to tell you what to do, but everyone needs help—epecially during periods of expansion.
Applied experience & processes to meet your needs
Our goal is to meet the needs of your organization. It doesn’t matter if you manage daycares, Pre-K, or K-12 education, we have the experience (we’ve worked directly with and within education management organizations and charter schools) and processes in place to ensure that we’ll meet your organization’s needs. Call us, email us, text us, and schedule meetings whenever you need to get your questions answered.
Your vision, your branding
All we need is the data, your expertise, and a list of your schools’ needs. You’ve worked hard to build your organization and offerings—we want to continue to promote that through your branding.
- Your branding on all deliverables
- Your branding on all reports and data exports
- We’re part of your team on client calls
- Provide us with @organization emails
Regular collaboration with your marketing department
It’s no accident you’ve gotten to where you are today. Your team understands your mission and the needs of your organization. Our job is to operate as an extension of your marketing department, coordinating weekly calls to ensure we’re on track and in line with your strategy and collaborating as needed (even on weekends).
How we help your charter schools
You know your charter schools better than anyone else. Using your knowledge and our marketing expertise, we’ll help your schools overcome common challenges with online advertising as well as supporting your organization with:
- Flexible and scalable solutions
- Discreet and professional planning
- Accurate, timely, and relevant reporting
- Data-backed optimization
- Quick and active assistance
We help drive enrollment
The primary concern of any charter school is enrollment. Without new students, no charter school can fulfill its mission—and it can miss out on important funding. Data Driven Marketers can help you improve and optimize your enrollment campaigns, online application process, and lottery systems. Basically, we can help ensure that your charter school never risks losing its Title I status.
We help new charter schools establish roots in their communities
Starting a new school is never easy, and it’s even harder if no one understands or knows who you are. Combining our skills of traditional marketing, digital marketing, and community outreach, we’ll help your new charter school establish roots within the community.
We manage communication among admin, staff, teachers, parents, and students
Whether it’s sharing the results of the latest football game, warning parents about enrollment deadlines, or coordinating crisis communications, we’re here to help. Working together, we’ll develop a consistent communication process and manage information sharing and message scheduling and deliver templated communications to ensure information is shared on time and with little back and forth.
We offer internet marketing services that your schools will benefit from
From managing websites to running your digital marketing campaigns, we can ensure that the online presence for each of your charter schools is perfectly optimized for today’s trends and concerns in education. Our efforts will not only accomplish marketing KPIs, but they’ll build trust and consistency with visiting families.
We develop reports that principals, teachers, and school decision-makers will understand
We believe in open and honest communication, starting with reporting that everyone in the room can understand. Expect tailor-made reports for every relevant level of operation with your EMO and school settings.
Rave reviews from agency partners
★★★★★
Data Driven has been a huge asset to R Squared Graphic & Web Design with support, training, and SEO results. They have also been great support with web messaging and strategy. Katheryn / Data Driven Marketers are the best and have a very nice logo to boot.
★★★★★
What do I love about Data Driven Marketers? They are so good at what they do that I elected to drop 100% of my paid advertising last year—I just don’t need it anymore. We took a content-rich approach to our website and brand marketing, and it has worked wonders for visibility and patient conversions.
How we help your education management organization
Our purpose isn’t to replace your marketing team or tell you how to run your EMO. Our mission is to be an extension of your vision and mission. We take great pride in our retention rate—it’s a clear indicator that we’re meeting our mission and putting our experience in PK-12 and higher education to real use for our clients. We have the skills, expertise, and time to fulfill any task you have for us.
- Analytics tracking & data storytelling: When you leverage the analytics tracking and data storytelling experience of Data Driven Marketers, your education management organization gains control of powerful analytics data. Your websites and daily charter school operations generate massive amounts of raw data that we can convert into usable information with our experience in data storytelling.
- Communication and website management: Good communication is the backbone of any marketing plan. From a responsive and up-to-date website that can help attract new student enrollment to email alerts about school updates and lockdowns, every education management organization needs to monitor their communication plan. This can be a major task that can take your team away from other operational duties, but DDM can free up your team’s time and help you manage any crisis.
- SEO and content: You have a competent and professional team running your education management organization, but that doesn’t translate into SEO strategy and content that speaks to parents. Our team of SEO experts and the regional education writers we contract with will deliver the SEO content your organization needs to drive new enrollments.
Team with charter school marketing experts who understand what it takes to help an education management organization succeed
Our team has experience across all educational levels—from PK-12 all the way to higher education—and with a wide range of organizations, such as Seattle University, the American Leadership Academy, Great Hearts, and with nonprofits like The Book Truck. Data Driven Marketers’ team can truly offer a wide range of deliverables to support your education management organization.
About our team
Our team is an extension of yours. We collectively have more than 50 years of direct marketing experience with in-house marketing teams, small businesses, enterprise-level marketing groups, agencies, creative agencies, and/or education marketing. What unites us all is our passion for marketing and creative design. When you use our flexible and scalable services, you get to customize how we work best to fit into the needs of your organization.
