Data Driven Marketers Team

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How to use and navigate GA4

How to use and navigate GA4 Google Analytics 4 (GA4) is the newest iteration of Google Analytics. Just like the previous version, Universal Analytics, GA4 is designed to help you understand how users interact with your website or app. The data GA4 provides is critical to developing a sound marketing strategy and offers checkpoints to
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Transitioning to Google Analytics 4 (GA4)

Transitioning to Google Analytics 4 (GA4) What is GA4? Google Analytics 4 (GA4) is Google's newest data collection and analytics program that allows websites to track their traffic totals, determine trends, and label conversions. Google launched GA4 in 2020 with the intent to completely replace its previous program, Universal Analytics (UA). Data Driven Marketers (DDM)
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