Hi, I’m Katheryn Myle, a digital marketing strategist with a passion for SEO that borders on unhealthy.
I founded Data Driven Marketers with two goals in mind—to cut the bulls%&t from digital marketing and feed my obsession with search. Together, through hands-on collaboration, simplified experiences, and data-driven strategy, we’ll help your business grow.
Hi, I’m Katheryn Myle. A digital marketing strategist with an unhealthy passion for SEO.
I founded Data Driven Marketers with two goals in mind—to cut the bulls%&t from digital marketing and feed my obsession with search. Together, through hands-on collaboration, simplified experiences, and data-driven strategy, we’ll help your business grow.
Where it all started
Trust me, it wasn’t always like this! Before succumbing to the great Google and revolving my life around search algorithms, I taught music at several schools and at my own practice in Phoenix, Arizona. Like many business owners, I discovered that owning my own business meant learning the real cost of doing business. Flash forward to several years later, with tens of thousands spent on marketing and no return and a team of unhappy and broke teachers—yeah, I was pissed.
Lo and behold, my anger turned into an obsession and, eventually, mastery. I poured myself into learning all things digital, testing and challenging my skills across different industries and partnering with organizations worldwide to understand internet search. Despite my passion for music education, I jumped head first into my digital marketing career after proving that I could make marketing work.
- First marketing job: Bellagio Medical Clinic, May 2012
- Introduction to digital product marketing & sales/marketing funneling: Steinway & Sons, September 2014
- Started as a regional marketing specialist
- Joined Steinway & Sons Corporate in 2015 as a regional digital marketing manager
- First agency position: Firedrum Email Marketing, 2016
- Started as an SEO/SEM analyst
- Progressed to SEO/SEM strategist after showing mastery in 2017
- Where I gained my “seniority” (or proven mastery within digital marketing): AdCellerant / V Digital Services
- Managed client relations and oversaw SEO activities between 300+ SEO clients and 52 agencies
- Other experiences
- SEO operations manager at an education management organization (outsourced marketing for over 15 charter schools)
- Digital marketing manager at various US-based marketing agencies
- Digital marketing consultant for dozens of agency start-ups
Since starting my digital marketing career in 2012, I’ve advanced my skills, my team has expanded, and my passion for technology and marketing has grown. Thanks to the opportunities throughout my career, I found a niche that sits well with me—helping agencies, creatives, and other marketers grow their services while avoiding costly mistakes and bulls%&t offerings.
Areas of expertise & interest
- Digital marketing for health and medical organizations, medical products, family medical practices
- Traditional and digital marketing for educational institutions, educational programs
- Digital marketing for service-based businesses, small businesses, local retail, and home-based businesses
- Digital marketing for agriculture and mission-based (sustainability, equality, social) organizations, non-profits
- Digital marketing for financial services businesses, wealth management, financial advisor, financial software, SaaS applications
My portfolio
Meet the rest of the team
Data Driven Marketers makes marketing work for sprouting agencies and creatives by providing white-label strategy and fulfillment services. No—we’re not an agency. We’re a leg up, hand out, and shoulder to lean on. Meet the rest of the team and send us a message!